Shin-Etsu Silicone Brand Advertising (from 2008)

With “The Power of Shin-Etsu Silicones” as the main advertising phrase, our message is that Shin-Etsu Silicone is constantly striving to get even better, to put the power of Shin-Etsu Silicone to work for the customer's business. We have also created a graphic in which examples of common applications of silicone are shown inside transparent spheres, showing the breadth of applications.

Shin-Etsu Silicone Brand Advertising (from 2002 to 2007)

“? + silicone = !” a unique formula in black lettering.
The concept behind this formula can be summed up as follows: “Shin-Etsu silicones are the answer (!) to the difficult challenges (?) facing your business.” It is also meant to symbolize our can-do attitude as it relates to our constant striving to provide solutions (i.e. silicone products) to meet market needs.

Silanes

These ads introduce the user to our 600+ silicon compound products. The simple visual design and yellow exclamation mark (!) are meant to catch the viewer's eye.

Silicones for LEDs

These ads introduce our silicone products for LEDs.
These materials are alternatives to epoxy resins. Our silicone sealing materials are compatible with high-intensity LEDs, a technology being used increasingly for interior lighting, auto headlights and other applications.